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Blended CPI, Install to Trial, acquisition cohort report, Meta trial conversions - #279

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DreamingInBinary merged 6 commits into
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feat/blended-cpi-install-to-trial-charts
Aug 26, 2026
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Blended CPI, Install to Trial, acquisition cohort report, Meta trial conversions#279
DreamingInBinary merged 6 commits into
mainfrom
feat/blended-cpi-install-to-trial-charts

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@yusuftor

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Documents what shipped in superwall/paywall-next#3897 and superwall/paywall-next#3918:

New pages

  • Dashboard → Charts → Blended CPI — total spend ÷ all installs, mobile-only, weekly default, no-breakdown rationale pointing at the cohort report
  • Dashboard → Charts → Install to Trial — installs→trial rate, funnel position before Paid Conversion, mobile-only
  • Dashboard → Guides → Acquisition Cohort Report — installs + cohorted revenue windows + spend/CPI/trials/install-to-trial-rate per campaign/ad set/ad/country, API + MCP access, null semantics, environment behavior

Updated pages

  • Integrations → Meta Ads — trial→paid conversions now send the Subscription Start event with revenue (and why conversions pool into one event); re-save note for existing setups; hashed-country match-quality note
  • Charts index + MCP guide — new entries/bullets; nav updated

Verification

Every falsifiable claim was audited against paywall-next origin/main by a clean-context reviewer (25 claims checked; 3 corrected during review — installs-null scoping per dimension, country-signal coverage, and country-attribute precedence). Both implementation commits verified as ancestors of the production release.

Image handoff (placeholders in place)

Two SVG placeholders need real screenshots (charts are live in prod on any app with data):

  1. content/docs/images/charts/blended-cpi.svg → replace with blended-cpi.jpg: the Blended CPI chart, weekly view, some non-zero spend data
  2. content/docs/images/charts/install-to-trial.svg → replace with install-to-trial.jpg: the Install to Trial chart with visible rate line

When adding: JPEG, ≤2000px wide, update the two .mdx references from .svg to .jpg and delete the SVGs.

🤖 Generated with Claude Code

yusuftor and others added 3 commits August 24, 2026 14:03
Adds the two new chart pages shipped in paywall-next#3897 and documents
the acquisition cohort report (paywall-next#3822), which had no page at
all - including the four columns #3897 adds (trials,
install_to_trial_rate, spend, cpi) and the report's 0-vs-null contract.

Also adds the analytics bullet the MCP guide's 'What you can do' list was
missing entirely.

Review highlighting is still in place; screenshots for both charts are
SVG placeholders pending real captures.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
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DreamingInBinary and others added 3 commits August 26, 2026 11:40
Review pass on the Blended CPI / Install to Trial / acquisition cohort
report docs. Claims audited against paywall-next origin/main; both
implementation PRs confirmed live in production release 4c79662.

- Both new chart pages said web platforms have the chart "hidden for
  them". Two gates disagree: ChartsV2Handler gates WEB, STRIPE, PADDLE
  and PROMOTIONAL, while apps/web ChartTypeSelector gates STRIPE only and
  its own comment calls the drift pre-existing. A Paddle or WEB app still
  sees both charts in the picker, so the pages now say mobile-only,
  Stripe never, others may still list it. This also picks up PROMOTIONAL,
  which the old platform list omitted.

- "Defaults to weekly intervals" was a floor, not a default.
  defaultInterval applies only when the interval is auto, and through
  coarserInterval, so a long enough range still resolves to monthly and
  an explicit choice overrides it.

- Dropped the em dashes from the new prose. The Superwall MCP capability
  list is converted as a unit so the new Analytics bullet matches its
  siblings.

Still blocked on two screenshots: content/docs/images/charts/
blended-cpi.svg and install-to-trial.svg are placeholders.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Replaces the two placeholder SVGs with dashboard captures, resized to
2000px wide to match the sibling blended-cpt.jpg and stay within the
2000px cap. Updates both .mdx references and deletes the placeholders.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
The previous capture included an "Invalid date" header in the data table.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
@DreamingInBinary
DreamingInBinary merged commit 4af362c into main Aug 26, 2026
2 checks passed
@DreamingInBinary
DreamingInBinary deleted the feat/blended-cpi-install-to-trial-charts branch August 26, 2026 17:11
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2 participants